Honey Slideshow 

What is Pure Honey?

If you have seen the label on one of our bottles or honey products, you may have noticed that it states “100% PURE HONEY”.  We do not use that language simply to promote our products.  We use those words because this is a legal definition for our honey.  You may wonder, What is pure honey or  – well, isn’t all honey 100% honey?  No, it is not.  Let me explain.

Nearly all store bought honey comes from overseas and goes through an intense filtering process.  That process kills the live enzymes in the honey.  It also kills the wonderful natural honey taste.  This has been a concern for both the World Health Organization and the Food and Drug Administration (FDA).  In fact, the FDA says that any food that has been ultra-filtered and no longer contains pollen should not be labeled as honey.  Theoretically speaking, even without pollen, it is still honey.  Yet, the shelves of every grocery store, drug store and even convenient stores carry what they claim to be “pure honey”.  However, it is not pure and without the natural benefits, one could argue that it’s really not honey.

How are they destroying the honey?

The USDA uses a chart to “grade” honey. They consider the clarify, flavor, aroma and absence of defects.  Obviously the more filtered the honey is, the less likely the honey will be to “make the grade”.  Overseas, the process that is commonly used is called ultra-filtering and this is how it works in a nutshell.

Ultra filtering is a high-tech procedure where honey is heated, sometimes watered down and then forced at high pressure through extremely small filters to remove pollen, which is the only foolproof sign identifying the source of the honey. It is a spin-off of a technique refined by the Chinese, who have illegally dumped tons of their honey – some containing illegal antibiotics – on the U.S. market for years. – Food Safety News Report

So, there’s no pollen – big deal, right?

It is a big deal.  Without pollen, there is no way to determine the origin of the honey.  There is no way to determine if it came from a country such as China where there have been known problems such as bacteria, contaminants and even illegal antibiotics dumped into their honey for decades.  Large corporations have no clue where this honey is coming from and because they do not understand the honey business, they simply purchase large quantities without question.

Another reason it’s a big deal is because when you shop at the store, you could (and probably are) purchasing one of those brands that come from China and are re-marketed for US stores.  Recognize some of these names? Sue Bee, Busy Bee, CVS Honey, American Choice, Kroger Pure, Walgreens, Winnie the Pooh just to name a few.  Many of these are owned by one company which purchases from a large supplier.  These brands have all tested negative for pollen which means the origin of the honey cannot be determined.

Solution

We at Atlanta’s Hometown Honey will never do anything to our honey that destroys the benefits that are inherent to the honey.  There is simply no reason for us to remove all of the natural antioxidants, vitamins, minerals and more that the bees make for us.  We do not remove the pollen.  We pride ourselves in sharing the origin of our honey and we are transparent about our process.  We hold classes and we share our bees at displays at a number of Farmer’s Markets throughout the Metro area.  We also have the ability to label our honey “100% PURE RAW Honey” by law because that is what we have.  It’s what we sell.  When you purchase our honey, you will always know that you are getting what nature created.

Bee healthy.  Eat your honey. 

 

 

 

 

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